The Finale Madrid, match ball for the 2010 UEFA Champions League final, has been launched by adidas. UEFA and adidas unveiled the official match ball for the UEFA Champions League final at the Santiago Bernabéu stadium on 22 May.

Manchester City have signed a £1 billion agreement with Manchester City Council to develop land around their stadium.

The scheme will transform one of the poorest areas of the city, creating thousands of jobs as the site is turned into a “world class sports and leisure complex”.

Real Madrid’s new failure to reach the quarter finals of Europe’s Champions League after being defeated by Olympique Lyonnais harms the clubs’ finance.

Visa is to run its Go Fans campaign globally as part of its World Cup sponsorship push.

The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts.

BETCLIC chief executive Nicolas Béraud has hit out at UEFA’s refusal to let French football team Olympique Lyonnais (Lyon) wear his company’s logo for tonight’s Champions League tie with Real Madrid, saying it has “no legal basis”.

This summer’s football World Cup in South Africa not only represents by far the single most concrete commercial opportunity for the egaming industry this year, but also a focal point for the most significant period of development for Europe-facing sports betting platforms since the birth of the online gaming industry.

A Chinese factory has been ordered to halt production of a soccer World Cup mascot because of sub-standard working conditions, FIFA’s branding company said on Tuesday.

Adidas plans to launch a marketing “offensive” ahead of this year’s World Cup as the sportswear company looks to halt a recent slide in sales.

Manchester City’s website features a new social media round-up which highlights the pick of the fan produced content on the official MCFC’s social sites such as Twitter, Facebook, and Flickr.

Unlike their rivals Man utd, Manchester City have made an extremely impressive marketing push via their official social media accounts, MCFC has 12,556 followers on Twitter and 83,929 fans on Facebook.

AC Milan sponsor bwin is launching a promotion offering people the chance to experience a day in the life of a Milan player.

The campaign, which will run online and offline, features two phases.