Barcelona’s revenue surged by 10 percent to 445.5 million euros (364.6 million pounds) last season compared to 2008-09, boosted by rising income from marketing, player transfers and loans and the sale of a plot of land.

The Thailand-based brewer behind Singha (and Leo, the nation’s favourite) plans to sponsor two English teams this year “to boost its overseas sales and reputation

With many big teams now out of the running, viewership figures and advertising revenue could fall faster than the dashed hopes of fans in the U.S., England, France or Italy.

The feverish excitement enjoyed by millions of Koreans coming out to street rallies could directly bolster domestic consumption…

Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

The World Cup has been driving large numbers of status updates on Facebook and Twitter.

As part of its ‘Write the Future’ campaign, Nike has taken over Johannesburg’s Southern Life Center building for an interactive LED light show. ‘Write the Headline” allows fans around the world to root for their favourite World Cup player in a big way.

Budweiser has topped the list of World Cup online sponsorship brands, but rival beer brands witnessed a fall in searches, according to the latest data from Experian Hitwise.

In KwaZulu-Natal and Eastern Cape, the municipalities are looking beyond the current 2010 FIFA World Cup hype to long-term marketing campaigns to encourage return traffic.

The 2010 World Cup is as much a clash of logos, as it is the world’s best soccer players. Adidas and Nike are in a battle for consumer attention, and money.