Credit Agricole said on Monday it had cancelled its television campaign with the team, which on Sunday boycotted a training session in support of striker Nicolas Anelka who was sent home for foul-mouthing the national coach.

Adidas AG, the world’s second, largest sporting goods maker, increased a forecast for record football-related revenue this year after sales of World Cup team jerseys more than doubled compared with the 2006 tournament.

Videos of the 10 best TV ads of the 2010 FIFA World Cup South Africa: Nike, Pepsi, ESPN, Puma, Coca-Cola, Visa, Carlsberg, Budweiser…

Companies pay millions upon millions of dollars to advertise their brands at major sports tournaments. This concept was shaken up recently when a story came to the fore that a Dutch Beer company allegedly engaged in ambush marketing.

South African Airways was the brand that benefited most its sponsorship of the Fifa Football World Cup last week. UK Internet searches for the South African Airways brand (one of the South African team’s official sponsors) increased by 129.2% between the week ending June 5th and the week ending June 12th.

According to reports in South Africa, 36 female Dutch fans were ejected from the Netherlands-Denmark World Cup 2010 match at Soccer City on Monday and questioned by FIFA regarding alleged ‘ambush marketing’.

FIFA appears to be missing the opportunity to connect with fans around the globe according to findings of a new report.

Tamar’s second Sports Index finds that while countless brands are associating themselves with the World Cup through the various search engines and social networks, FIFA seems reluctant to get involved in a similar way.

First Game From EA/Playfish Partnership Brings World’s Most Popular Soccer Videogame Franchise to Hundreds of Millions of Fans.

New women’s soccer mag “Our Game Magazine” explores what social media has done for Women’s Professional Soccer (WPS) in the United States.

The 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 tournament, according to research from IPG’s Initiative.