Building society Nationwide has confirmed it is to end its sponsorship of the England football team.

The move had been expected for a number of weeks, and brings an 11-season association to an end.

Heineken is preparing its biggest online push to date to promote its sponsorship of the UEFA Champions League.

Tottenham Hotspur has run rings around its opponents by becoming the first football club in the country to launch its own degree.

Up to 25 students – not necessarily soccer mad but it probably helps – will be based at White Hart Lane, home to one of the most famous clubs in the Premier League.

“The sponsors also generated 16% higher brand recall on average for their world cup in-game and in-studio elements”

Thierry Henry will be formally unveiled as the new icon of US Major League Soccer on Thursday, but sports business experts have already claimed he will not be as big an attraction as David Beckham.

Despite being one of the world’s most marketable footballers over the last decade, Henry is not expected to have the same commercial pulling power as Beckham, who moved to LA Galaxy in 2007.

Paul, who correctly predicted the outcome of eight matches in a row, is on course to be the world’s first millionaire octopus.

The mystic mollusc is retiring from the prediction business while he’s ahead, his owner Sea Life announced on Tuesday. But marketing experts say it could earn millions by selling his image for advertising products and services.

Premier League football fans are amongst some of the most dedicated in the sporting world, these fans are discussing their teams across the web on various message boards, blogs and social media platforms every day, but, how involved are our clubs in these discussions? Which teams have the largest following? And most importantly, which team is making the most of their presence?

Spain emerged bruised, battered but victorious last night (11 July) after 120 minutes of combat against Holland in the World Cup final but which brands triumphed off the pitch? Marketing Week considers the tournament’s marketing winners.

Everyone is awaiting the official release of the new 2010-2011 Manchester United Shirts. We have a little bit of exclusive information about the shirt releases, where it is going to happen, and extra information about the partnership.

The influx of thousands of soccer fans would increase demand on South African sex workers; at least that was the belief of a leading expert prior to the start of the 2010 World Cup.

But it seems fans of the beautiful game that traveled to the Rainbow Nation have created a flop in sex-worker business, leaving prostitutes out-of-pocket and out of work, in favor of more high-brow pursuits.