Several months ago, Ernst & Young Global Media & Entertainment center launched the 6th edition of the ‘Football meets finance study’. In this latest edition the analysts from Ernst & Young are continuing a much debated topic in European football, the media rights and the impact on competitive balance.

Tottenham Hotspur’s decision to have two shirt sponsors could prove to be an innovative way of generating more commercial revenue while offering partners a route to a specific market, according to sponsorship experts.

While Nike grabbed an early lead with a star-studded ambush commercial, adidas has gained momentum with its domination on the World Cup pitch.

BORO are offering ‘front of shirt’ sponsorship packages on a unique monthly basis after turning down seasonal offers that did not meet the club’s expectations.

The USA World Cup Bid Committee launched an e-mail marketing campaign July 1 utilizing the newfound star power of soccer player Landon Donovan.

As the media landscape continually evolves, brands need to ensure they are best placed to exploit new trends, and this is especially important over global events such as the World Cup.

Many stadia managers and clubs are investigating smart technologies such as multi-application smartcards, cashless payment, near field communications (NFC), and short message service (SMS) to provide a better customer experience, generate additional revenue and deliver cost efficiencies.

According to the verdict of Guinness World Record officials, Emperors Palace Hotel Casino Convention and Entertainment Resort and Kia Motors have the biggest soccer ball of them all. Standing at 15-metres high, the ball was presented to the public amidst entertainment and exciting acts.

Tottenham are thought to be exploring the possibility of having separate shirt sponsors for different competitions next season.

Pro leagues have come and gone, often launching with high hopes only to fold in dramatic fashion. But as Major League Soccer gets ready to add a pair of new franchises in Vancouver and Montreal in the next two years, there are signs things are different this time around.