Major League Soccer and Adidas have agreed to a new eight-year sponsorship deal that officials believe solidify and validate the increased growth of the league and calls for significant investment in youth development.

The Confederation of African Football (CAF) has renewed its partnership with telecommunications company, Globacom, and signed a five-year deal for the annual Glo-CAF Player-of-the-Year Awards.

The Aviva Stadium is to be rebranded for the hosting of the Europa League final next year – despite the insurance company spending €40 million to secure naming rights for the stadium.

For the first time in the modern era, though, attendances are coming under real pressure during this global downturn and with that has come the first challenge to organising bodies to reconsider their approach to pricing.

Singha beer has become the Official Beer Partner of Manchester United after signing a three-year deal with the club.

The partnership will see Singha beer sold at Old Trafford during matches, as well as giving the Thai brewer advertising opportunities in the stadium and in the club’s media outlets.

Chelsea FC has launched a online TV portal for the 2010/11 season, with new and exclusive content from its Sky channel, Chelsea TV.

Premier League CEO Richard Scudamore hails the inroads made by English football towards attracting more diverse crowds as new research shows that the EPL’s fastest growing fanbase demographics are women and ethnic minorities.

The 32 clubs competing in the UEFA Champions League last season received performance-related payments, as well as money from the TV market pool, amounting to €746m.

The 56 teams that participated in the inaugural season of the UEFA Europa League received payments worth almost €135m courtesy of UEFA’s revenue distribution system.

Tickets.com, a leading global provider of integrated, high-performance ticketing solutions, has added its new product Despatch Express to the suite of ProVenueMax services it offers the Chelsea Football Club.