Manchester City Football club will announce new sponsorship deals with hotels group Malmaison and luxury car firm Jaguar this week.

BT is facing a humiliating defeat in its battle with BSkyB to win Premier League football viewers. The telecoms group is spending tens of millions of pounds creating and promoting its pay-TV package, but it is on course to sign up only 60,000 households.

The relationship between major brands and football is now firmly established. Brands crave the exposure that being associated with a major football club, player, competition or organizations can bring, and everyone in the latter group either wants or needs the money that brands will pay to sponsor them. Because there’s big money and long numbers involved.

Virgin Media has confirmed plans to launch an online application allowing users to access statistics and social media features while watching Premier League games.

The app, titled Sofa Stadium, is designed to enable football fans to “enjoy the atmosphere of match day without obstructed views, overpriced car parking, cold weather and dodgy grub”.

Premier League football clubs have negotiated a world record level of shirt sponsorship for the new season of almost £100m, a study suggests.

The combined value of deals across the 20 top flight clubs is £99.75m, up from £71.8m last season, according to research from Sporting Intelligence.

The Football Association of Ireland (FAI) today unveiled beer brand Carling as the sponsor of the inaugural Carling Nations Cup which will see the Republic of Ireland take on Northern Ireland, Scotland and Wales at the new state of the art Aviva Stadium early next year.

Major League Soccer and the New York Red Bulls franchise sent out an e-mail blast August 9 to increase ticket sales for the team’s August 11 home match. The game, against Toronto FC, was the home debut of international soccer star Thierry Henry.

AFC president Mohamed bin Hammam has vowed to keep pushing Asian football into a new era of professionalism and is confident a business mentally is slowly being adopted.
The Qatari is working to make regional clubs commercially viable to ensure the future of football in Asia, and believes he is succeeding.

Emirates Airline is planning to renew its partnership with Arsenal Football Club when the deal expires in 2021.

The carrier says the £100 million (Dh576.8m) sponsorship – one of the biggest ever in English football – represents “a fantastic bargain”.

Nike has launched their new Nike Total 90 Tracer ball in time for this season’s Barclays Premier League.