Lucozade Sport has signed a deal with Chelsea Football Club to become the Premier League and FA Cup winners’ official sports nutrition partner.

New fanzone will hold 5,000 people for food, drink and family entertainment. Manchester City FC has revealed how its new City Square – a new pre-match entertainment zone fpr fans – will look.

Liverpool Football Club is unveiling an aggressive direct marketing push, in a boost to raise awareness of an additional 3,000 seats available to fans each match ahead of its sale.

Tennent’s Lager tomorrow launches the latest advert since it took over the sponsorship of the Rangers and Celtic football teams – the so-called Old Firm.

Adidas has launched a social media and digital campaign featuring a host of international sports stars to promote its new personal coaching technology.

The miCoach app has been launched yesterday with a global campaign including PR, digital and social media, TV, print and point of sale activity.

The biggest stadium in Germany has gone cashless thanks to payment solution AG and the installation of their premier system justpay.

Chelsea Football Club is delighted to announce the signing of Singha Beer as the club’s official beer sponsor.

The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.

Real Madrid midfielder Kaka will grace the cover of all FIFA Soccer 11 cases when the video game hits shelves late next month.

The 28-year-old Brazilian will be the face of EA Sports’ global advertising campaign for the best-selling franchise’s latest installment.

The club-inspired cause-and-effect seemed only to emphasise United’s place as the gold standard of global sport marketing, a status continually on display during the five-match, six-city tour which included a game in Guadalajara, Mexico.