Tottenham Hotspur FC have agreed a new four-year partnership, the latest in a string of strong commercial deals done this summer.

The latest deal will see Sportingbet.com become Tottenham’s official gaming partner with a brand presence at White Hart Lane and within Spurs’ communications channels.

The new deal will be effective from Tottenham’s forthcoming Premier League fixture against Wolverhampton Wanderers on 18th September at White Hart Lane. It follows a series of new commercial partnerships at Tottenham Hotspur including a new Barclays Premier League shirt sponsorship deal with Autonomy, a new shirt sponsorship for all domestic and European cup competitions with Investec and a four-year deal with travel partners Thomas Cook Sport.

Daniel Levy, Chairman of Tottenham Hotspur said: “As a significant brand in the sports gaming world and with a strong passion for football we are delighted to have Sportingbet.com on board as the club’s official gaming partner.”

Peter Dicks, chairman of Sportingbet PLC, added: “We’re delighted to announce our partnership with Tottenham Hotspur, one of the Premier League’s most established football clubs. We’re busy working with the commercial team at White Hart Lane to create new offerings that will produce benefits for both the club and its fans this season and are looking forward to a successful season in the Premier League.”

Soccer dominates Sportingbet.com’s business representing 65 per cent of the group’s total sports betting revenue and it accepts over 42 million football bets each year. Tottenham Hotspur is the second football sponsorship deal signed by Sportingbet this season and follows its shirt sponsorship with Wolverhampton Wanderers and recently announced partnership with Leeds United.

Sportingbet will use its partnership with Tottenham Hotspur and the assets it provides, including hospitality and match tickets, to engage with the club’s established fan base and build the brand further internationally.

Source: sportspromedia.com

Related Articles

1. Tottenham Hotspur Announce Investec Sponsor Deal Tottenham Hotspur Football Club announced a new shirt sponsorship for all domestic and European cup competitions, with Investec, the international specialist bank and asset manager....
2. Holiday companies sign up Spurs and Arsenal Thomas Cook Sport has extended its travel partnership with Tottenham Hotspur FC for another four years....
3. Spurs’ sponsorship strategy will boost coffers but needs careful handling Tottenham Hotspur’s decision to have two shirt sponsors could prove to be an innovative way of generating more commercial revenue while offering partners a route...
4. Put your shirt on it: Liverpool and Manchester United surging ahead in sponsor stakes The Premier League has once again defied the wider economic climate, with a raft of teams improving the terms of their shirt sponsorship deals for...
5. Premier League shirt sponsorship deals ‘set record’ Premier League football clubs have negotiated a world record level of shirt sponsorship for the new season of almost £100m, a study suggests. The combined...