Manchester United and Concha y Toro signed a three-year partnership deal making Concha y Toro the official wine partner of the Reds.

Coors Light, the World’s Most Refreshing Beer, announced today it is the exclusive beer sponsor of Mexico’s Primera División, the elite level of Mexican Fútbol.

Tottenham Hotspur FC have agreed a new four-year partnership, the latest in a string of strong commercial deals done this summer.

INTERSPORT has been appointed official sports shop of licensed products for the next two UEFA European Football Championships, continuing its cooperation with UEFA and adidas.

Just a fifth of advertisements that featured the 2010 Fifa World Cup resonated with consumers, according to a report by Ipsos ASI.

The 32 Champions League teams will receive a minimum of 7.2 million euros each for taking part this season, a slight increase on last term, European soccer’s governing body UEFA said on Tuesday.

The most popular sports team in the world at the moment, according to the number of fans on official Facebook sites, is Galatasaray, with almost 4.5m fans. This is thanks in part to the long-term efforts of the club’s business development manager, Ertuğ Silay, and one of the Facebook page’s key administrators, Umut Öfkeli.

Manchester United are dominating the fierce battle for licensing revenue across sports teams in Europe, claims the findings of a global survey conducted by Brand Licensing Europe 2010

The end of the 2010 FIFA World Cup saw the culmination of Castrol Marine’s football campaign in the maritime sector. Through targeted media coverage and event sponsorship, Castrol estimates its ‘Passionate about Performance’ campaign engaged over 700 customers, involving some 300,000 individuals.

Liverpool Football Club has succeeded in its long-held ambition to trademark the Liver bird, the symbol of the city of Liverpool.