Global football star Cristiano Ronaldo with Nike launched the CR Mercurial Vapor SuperFly II boot. Inspired by Ronaldo’s lightning speed and effortless style off the pitch, the CR Mercurial Vapor SuperFly II combines high-performance innovation and heritage of the Nike Safari print.

From Arsenal and Aston Villa to West Ham and Wolverhampton, Sports Alliance now provides its unique blend of CRM software and services to 50% of all English Premiership clubs.

German sportswear firm Puma has designed an entire collection in one big tribute to his life and career. The complete PUMA Diego Collection, available on October 30, Maradona’s birthday, includes the King Diego Finale boot

The English Premier League has overtaken Germany’s Bundesliga for attracting Europe’s most lucrative shirt sponsorship deals, according to a study published on Thursday.

English-based toy manufacturers Pattni Imaginations Ltd have signed a deal with Spanish soccer giants FC Barcelona for a range of Barcelona-branded soccer action figures.

A soccer rivalry is brewing between two of Canada’s biggest banks, CIBC and BMO.

Real Madrid is the first football club in the world to launch an authentic social game for all its followers. Real Madrid Fantasy Manager 2011, already available on Facebook and IPhone, enables all football fans the possibility to step into the shoes of the manager of the best football club in the world.

The Major Indoor Soccer League unveiled a new logo today that brings together the past, present and future of the MISL. The new logo can be seen on the league website www.MISL.net as well as on all member club websites and social media outlets.

Adidas has launched a social networking game to pit UEFA Champions League cities against each other.

After only two years, Sounders FC has already become a flourishing brand that raises the bar in Major League Soccer and serves as a model for franchises in all sports. And the best may be ahead.