While the English Premier League is seen as the gold standard, a scenario is unfolding in which the Bundesliga could surpass the EPL to become the world’s most popular and successful soccer league.

Chelsea and adidas have announced an extension of their global partnership that will see the sports brand continue to be an official sponsor and sportswear supplier for the club over the next eight years.

The online print shop Onlineprinters GmbH with its brand diedruckerei.de is official print partner of Hamburger SV in the new Bundesliga season

Former J-League champions Tokyo Verdy have signed a five-year sponsorship deal with sports retail store and apparel company Xebio.

With the news that Dundee FC could be the latest side to be taken over by its fans, are fan owned clubs the way forward for UK football?

Juventus have finally secured a shirt sponsor for the team’s away shirts with Balocco, six months after signing Betclic to appear on the front of their famous black and white home kit.

Whisper it, in these troubled geopolitical times, but Spain is getting ready to invade China.

The fact that sports economists predict that there is at least €150 million to be gained by the Spanish clubs if they market and sell a properly structured package of television rights to China has been a galvanising force in the Primera Division.

Tiger Beer has followed Coca-Cola by dropping Manchester United striker Wayne Rooney from its advertising campaign following his alleged marital indiscretions.

Jordi Cardoner, the FC Barcelona vice-president for the social area, has announced changes to the club members’ admission process that will include the regulation of the season ticket waiting list at Camp Nou.

The Irish Football Association has launched its first online game on its Facebook page, in a bid to find new ways to interact with fans.