Free public transport for fans and, perhaps more importantly, a promise to the 24 Fifa executive committee members that their hotel rooms will be no more than half an hour from the stadium are among a list of 18 pledges to be unveiled today by leaders of England’s bid to host the 2018 World Cup.

The Peruvian Group Aje-Big Cola, owned by the Añaños family, signed an sponsorship agreement with the FC Barcelona soccer team, aiming to improve its positioning in 11 markets where it takes part, during the upcoming 12 months.

Mobily announced that it had become Spanish club FC Barcelona’s official telecommunications partner after being added to an existing agreement between Etisalat and the club.

England striker Wayne Rooney has been dropped by Coca-Cola from one of its advertising campaigns in the wake of allegations about his private life

Despite a limited advertising budget, Puma outsmarted FIFA with a successful viral marketing campaign for its love=football concept

Sportswear and equipment supplier Umbro has announced itself as the leading kit supplier for newly reformed soccer club The New York Cosmos.