Articles Archive for November 2010
Strategy & Brand Development »
The club, formerly known as the Kansas City Wizards, launched the Sporting Kansas City era with more than a thousand supporters in attendance and presented the signature elements of the organization’s new look, including a strategically designed crest, carefully chosen colors and bold new uniforms.
Sponsorship »
As FC Dallas attempts to win its first Major League Soccer Cup this Sunday against the Colorado Rapids, the Frisco-based team could soon accept its first multimillion-dollar jersey sponsorship.
Design & Creative »
Today brought a significant milestone on the road to UEFA EURO 2012 as the mascots were unveiled before a star-studded audience at Warsaw’s Polish Theatre
Fans & Community, Online Marketing »
Major League Soccer hopes fans come to its new online fantasy soccer game for kicks and turn into even bigger lovers of the global sport.
MLS and partner Big Lead Sports are increasing marketing for the newly launched “Pro Soccer Picks”, which asks players to select winners or who will score goals in each day’s matchups, in the run-up to the MLS Cup final on November 21.
Stadiums & Facilities, Technology »
The Amsterdam ArenA is proud to present today its state-of-the-art and integrated sustainability programme entitled ‘Sustainability comes naturally’.
Partnership, Strategy & Brand Development »
Spanish BBVA Primera Liga club Atletico Madrid continues to extend its network of collaborators with the signing of a strategic alliance with the Al Ain, a club from the United Arab Emirates.
Design & Creative »
he 2011 AFC Asian Cup will have not one but five mascots. The organising committee for the January tournament unveiled the family of mascots at Doha’s Aspire Park in a celebration complete with acrobats, a laser show and fireworks.
Media & TV Rights »
UEFA has announced that it has concluded a number of media rights deals for UEFA EURO 2012 and 2016 sales outside of Europe.
Social Media, Strategy & Brand Development »
Social media can play an important part of any club’s interaction with fans. To the world’s biggest clubs, however, social media is not only another communication and engagement channel but a crucial component to the club’s future success.
Finance & Economics »
Tottenham Hotspur Football Club’s financial results for the year ending 30 June, 2010 have been released to the Stock Exchange.
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