Spanish bank Santander has signed a deal that will see it become one of the principal partners of the 2011 Copa America in Argentina.

Manchester United has now set its sights on being top of the fashion league with the launch of a new and exclusive fashion range, the M Collection.

While the teams compete on pitch, their club sites are also locked in competition with media companies to ensure they capture and hold fans’ attention when a game is on.

Beyond the back page, another battle is brewing: between clubs and media companies over who commands fans’ attention on match days.

The fast-growing hotel brand from Starwood Hotels & Resorts Worldwide, Inc. announced it will become an official sponsor of Major League Soccer’s postseason, which includes the 2010 MLS Cup playoffs and MLS Cup 2010, the league’s championship game.

Chelsea, the English Premier League soccer champion, is looking to Asia’s surging economy for its first stadium sponsor.

Cardiff-Based Stadium Is First in Europe to Deploy Cisco StadiumVision to Deliver New Experiences in Sports and Entertainment

Desai has gone on record stating that Venky’s has bought the Rovers to promote its corporate image and brands globally.

The site, www.lifesapitch.co.uk, will bring football lovers hard-hitting debate and exclusive interviews with big name players, such as Gareth Bale

The TV advertising clip “Switch on Ukraine” was created in order to form a positive image for our country for EURO 2012.

Real Madrid and Barcelona show how football teams in Spain are successfully engaging consumers through social media. WaveMetrix show that while Barcelona beat Real Madrid in terms of numbers of Facebook fans and attracting positive buzz, Real Madrid have more Twitter fans and engage consumers to use their “Team news app”.