Articles Archive for November 2010
Design & Creative »
The United Soccer Leagues are changing their look ahead of anticipated changes in their leagues for 2011.
Sponsorship »
The official supporters’ trust of Manchester United Football Club, Manchester united Supporters’ Trust (MUST), has agreed a deal with former Manchester United partner Sharp to sponsor an alternative team shirt.
Fans & Community »
npower and The Football League have announced the launch of ‘Home Town Heroes,’ a new community initiative that aims to put the power into the hands of the fans.
Sponsorship, Stadiums & Facilities »
High flying German soccer team FSV Mainz 05 have announced an extension of their current partnership with state lottery company Lotto Rheinland-Pfalz.
Fans & Community, Social Media »
Manchester United’s global popularity shows no signs of wilting after they celebrating gaing their 4 millionth ‘fan’ on facebook this morning.
Fans & Community, Strategy & Brand Development »
Pete Atherton, managing director of The Next Door, argues that falling season ticket sales and activist fan groups highlight the need for football clubs to develop effective CRM programmes.
Football brands in many ways transcend the normal relationship that consumers have with a product or service.
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