Home » Archive

Articles Archive for December 2010

Stadiums & Facilities, Strategy & Brand Development »

[31 Dec 2010 | No Comment | ]
san jose earthquakes

David Kaval knows exactly what present the San Jose Earthquakes’ fans wanted this Christmas: a new home to call their own.

Strategy & Brand Development »

[29 Dec 2010 | One Comment | ]
barca logo

After many years of trouble, the newly elected president of the Club in 2003, Joan Laporta, started the up trend to what will culminate into being ranked by UEFA the number one football Club of 2010/2011.

Design & Creative »

[29 Dec 2010 | No Comment | ]
AFC decked bus mascots

Resplendent in the flags of the countries due to compete at the 2011 AFC Asian Cup, the team buses of the 16 national teams participating in next month’s continental championship were unveiled in Doha.

Fans & Community, Stadiums & Facilities »

[26 Dec 2010 | One Comment | ]
BMO Field Toronto soccer

Fans at BMO Field Can Use Text-Messaging for Assistance. BMO Field is using GuestAssist spectator communication system to provide a safe, secure experience for supporters of Major League Soccer’s Toronto FC.

Advertising & Commercials »

[26 Dec 2010 | No Comment | ]
football federation australia

Football Federation Australia is spending less than half the amount marketing the A-League in this, its sixth season, than it did when the competition started in August 2005.

The game’s governing body is investing between $2 million and $2.5m on marketing, media support, advertising and other promotional activity for 2010-11, a season where the on-field standards have probably never been higher but the attendance figures never more disappointing.

Strategy & Brand Development »

[24 Dec 2010 | No Comment | ]
Mexican national team

The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM).

Finance & Economics, Merchandising »

[23 Dec 2010 | No Comment | ]
Singapore FIFA official store

World football’s governing body FIFA said on Thursday that it feared the financial impact of the collapse of its main product licensing agent, Singapore-based Global Brands Group (GBG).

Campaigns »

[23 Dec 2010 | 2 Comments | ]
npower boxing day

This Christmas, The Football League and npower are calling on fans to ditch the telly and flock to their local League club as part of their Festive Family Football campaign.

Partnership »

[22 Dec 2010 | No Comment | ]
portland timbers widmers brothers brewing

The Portland Timbers today announced that Widmer Brothers Brewing will be the exclusive craft beer partner with the Major League Soccer (MLS) team as it begins play in 2011.

Mobile »

[22 Dec 2010 | No Comment | ]
chelsea football club mobile application

Chelsea Football Club has linked up with Perform to launch Chelsea TV through an upgraded version of the Barclays Premier League club’s existing mobile application.