Despite economy, San Jose still hoping for new stadium in 2012 December 31, 2010 Branding & Strategy, Stadiums & Facilities David Kaval knows exactly what present the San Jose Earthquakes' fans wanted this Christmas: a new home to call their own. Read More »
The Barça Brand Goes From Local to Global by Tapping Into it’s Unique Heritage December 29, 2010 Branding & Strategy After many years of trouble, the newly elected president of the Club in 2003, Joan Laporta, started the up trend to what will culminate into being ranked by UEFA the number one football Club of 2010/2011. Read More »
AFC Slogan-decked team buses unveiled in Doha December 29, 2010 Merchandising & Kits Resplendent in the flags of the countries due to compete at the 2011 AFC Asian Cup, the team buses of the 16 national teams participating in next month’s continental championship were unveiled in Doha. Read More »
BMO Field Using GuestAssist to Improve Fan Experience December 26, 2010 Stadiums & Facilities Fans at BMO Field Can Use Text-Messaging for Assistance. BMO Field is using GuestAssist spectator communication system to provide a safe, secure experience for supporters of Major League Soccer's Toronto FC. Read More »
Marketing dollars for league well down – and so are crowd figures December 26, 2010 Campaigns & Commercials Football Federation Australia is spending less than half the amount marketing the A-League in this, its sixth season, than it did when the competition started in August 2005. The game's governing body is investing between $2 million and $2.5m on marketing, media support, advertising and other promotional activity for 2010-11, a season where the on-field standards have probably never been higher but the attendance figures never more disappointing. Read More »
Mexican national team kicks off 2011 US Tour as squad begins new World Cup cycle December 24, 2010 Branding & Strategy The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM). Read More »
FIFA fears impact of marketing agent GBG collapse December 23, 2010 Finance & Economics, Merchandising & Kits World football's governing body FIFA said on Thursday that it feared the financial impact of the collapse of its main product licensing agent, Singapore-based Global Brands Group (GBG). Read More »
Football League promotes ‘Festive Family Football’ December 23, 2010 Campaigns & Commercials This Christmas, The Football League and npower are calling on fans to ditch the telly and flock to their local League club as part of their Festive Family Football campaign. Read More »
Timbers Announce Founding Partnership with Widmer Brothers Brewing Company December 22, 2010 Partnership & Sponsorship The Portland Timbers today announced that Widmer Brothers Brewing will be the exclusive craft beer partner with the Major League Soccer (MLS) team as it begins play in 2011. Read More »
Chelsea offer upgraded mobile app December 22, 2010 Digital Marketing Chelsea Football Club has linked up with Perform to launch Chelsea TV through an upgraded version of the Barclays Premier League club’s existing mobile application. Read More »
Football Marketing