English side Reading FC has announced a two-year sponsorship extension with supermarket chain Waitrose, the food shops of the John Lewis Partnership.

Shirt sponsorship changed the face of English football forever as Liverpool quickly followed with their Hitachi sponsorship deal.

Major League Soccer has asked Fox Soccer Channel to renew its TV deal at $20 million a year — nearly seven times more than the $3 million that FSC has paid annually since 2007, according to several sources.

Manchester City has announced that it is to encourage its fans to help build the official iPhone app for the football club, soliciting suggestions for features that should be included in future updates to the application when it is released in the new year.

Russia 2018 Fifa World Cup: artist’s impressions of stadiums

The Opening Match of the FIFA Women’s World Cup Germany 2011™ will set a new European attendance record for women’s football.

Cloud CRM firm Salesforce.com has announced that Premier League football club Everton has implemented Sales Cloud to provide high quality customer service and deployed Force.com for custom application development.

The role of the brand to attract followers to buy their merchandise, watch or attend their matches and to support their players is an intangible asset which depends on both the ability to win matches, and to provide exciting football

The chief executive of Australian football’s marquee club believes there is “no justification” for high player salaries while many clubs in the nation’s A-League face financial ruin.

For a club with the global fan base with which Manchester United are blest, player promotion and constant streams of relevant information are crucial.