The core argument of football clubs is always about the positive impact of a sponsorship on the brand of the sponsor. This post purely focuses on the brand impact of Jobsite’s sponsorship of Portsmouth Football Club.

Arsenal Football Club has agreed an extension to its existing long-term content and production agreement with MP & Silva (MPS) to distribute worldwide rights for the Emirates Cup

Mexicans don’t drink Coors Light. Is the sponsorship the best way for the brand to improve its image with Mexicans / Mexican-Americans?

Barcelona agree a five-year deal worth £125m with the Qatar Foundation in Dec 2010, becoming the most expensive deal of its kind in football.

Cercle Brugge, a football club in Belgium’s top division has declined the offer of a sponsorship deal from a leading Roman Catholic newspaper, for fear of attracting ridicule, Belgian media report.

CELTIC Football Club is delighted to announce a prospective new partnership with Mexican Premier League Football Club Santos Laguna.

It is the intention that the new arrangement will allow Celtic and Santos to exchange a range of ideas which will benefit the footballing and commercial dimensions of both clubs.

Atlético Madrid and Manchester City intend to finalise a strategic partnership at the end of the current Liga and Premier League campaigns

The Football Association faces a battle to protect its £183m annual income from television and sponsorship after Uefa put in motion plans to centralise the sale of marketing and broadcast rights for European Championship and World Cup qualifiers.

The Portland Timbers and Alaska Airlines, official jersey partner of the MLS club, today unveiled the team’s official uniforms, training wear and apparel line that will be featured during the Timbers’ inaugural Major League Soccer (MLS) season in 2011.

Barcelona will be paid to carry a sponsor on their shirt – for the first time in their 111-year history. A deal with the Qatar Foundation will earn the Catalan club €30m (£25m) a year until 2016, with further bonuses payable according to success on the field.