Bharti airtel, a leading global telecommunications company today announced an exclusive partnership with Manchester United and signed a four-year partnership agreement.

The partnership is a first of its kind signed between Bharti airtel and Manchester United in the African continent.

Revenue in the Middle East from football pay TV broadcast rights is expected to rise 30 percent to $550m over the next twelve years as a result of Qatar’s successful bid to stage the World Cup in 2022

Hyundai has inked a deal with FIFA to an unprecedented long-term commitment for sponsoring the FIFA World Cup in 2018 and 2022 as the official automotive partner.

GolTV announced a new agreement with UNCAF, the Central American Football Union, to be the exclusive North American broadcaster of the 2011 Copa Centroamericana

Sky Italia has picked up four of the five available media rights packages for the Uefa Champions League for the Italian market between 2012 and 2015 from Uefa Events SA.

In addition to more than 309 000 tourists arriving in South Africa for the primary purpose of attending the World Cup and a $520 million boost to our economy in terms of spend, the survey shows that tourists were extremely satisfied with their experience in the country and would highly recommend the destination to friends and family

Diageo’s flagship Smirnoff brand has launched an above-the-line campaign featuring three stars of Manchester United playing a surreal game of football above and below water.

Sony Ericsson is now offering their second foursquare badge — Xperia Football Fan — to reward European football fans who check in at their hotspots on game days.

Copa America, the premiere South American soccer tournament, will once again be on Univision in 2011. Univision communications announced that it has acquired the US Spanish-language rights in a deal with Traffic Sports USA.

Qatar will build Sports City Stadium, designed by Dan Meis from Populous and inspired from traditional Arab tents, for the 2022 FIFA World Cup.