German Bundesliga soccer club Borussia Dortmund have entered an agreement with Deutsche Telekom to create an exclusive TV channel and mobile package.

Qatar’s winning bid to host the 2022 FIFA World Cup will boost regional advertising and sponsorship deals

The Houston Dynamo announced that Greenstar Recycling is the new official jersey sponsor of the club.

Manchester United shirt sponsors Aon, have seen a significant increase in interest since taking over from AIG in July.

Russia, Qatar and the World Cup sponsors seeking out new markets are the obvious beneficiaries of Fifa’s decision to steer the global soccer juggernaut firmly into new territories.

But Blatter’s buddies have spawned a host of less obvious marketing winners…and more than a few losers…

Twitter, the micro-blogging site, was used to share the identities of the host countries of soccer’s 2018 and 2022 Fifa World Cups before they were officially announced yesterday.

PUMA and the Cameroon Football Federation (FECAFOOT) announced on December 1 in Yaounde, Cameroon, a long-term extension of its current partnership

English businesses will miss out on an estimated £3bn windfall after FIFA awarded the 2018 World Cup to Russia.

Fulham Football Club is pleased to announce the appointment of SEAT as its Official Car Supplier. The two-year deal will see SEAT supply the Whites club with a number of vehicles for use.

The USA bid claimed that staging the tournament in the US would generate new broadcasting, sponsorship and attendance records for Fifa. Japan bid proposed a World Cup based on major technological advances which will allow for life-size 3D holographic coverage of matches at over 400 fan parks around the world.