Football Marketing

Real Madrid has struck a country-specific deal with Indonesian snack company Dua Kelinci. Read More »

Ticket-holders locked out of Khalifa Stadium before Australia face Japan in Asian Cup final in Qatar. Read More »

Broadcasters like to wrap the FA Cup in nostalgia and treat its history and traditions with reverence. ESPN, who screened the first of three fourth-round ties in two days yesterday, is pioneering a more experimental approach. Read More »

FIFA’s head of women’s competitions says that she sees this summer’s World Cup in Germany serving as “another breakthrough” for the women’s game, which she hopes will ultimately elevate it to a more universal level of semi-professionalism. Read More »

Vancouver Whitecaps FC added another Founding Partner in the form of global beer brand Budweiser after announcing a five-year partnership agreement with Labatt Breweries of Canada Read More »

Kappa have agreed a kit supply deal with French top-flight soccer club Toulouse FC. Read More »

Kick it Out, the campaign which challenges discrimination in football, has released a video in response to sexist remarks made by two Sky Sports commentators about a female official last week. Read More »

Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players. Read More »

Fans looking for jerseys, hats or even a replica of the cute desert rat mascots from the Asian Cup are likely to leave Qatar empty-handed. No such items are being sold at Asia’s premier tournament, nothing at the stadiums or even at the Asian Cup stands in the city’s glitzy malls. Read More »

The League Managers Association (LMA) and Yahoo! have announced the launch of an online media partnership that will see video and print content from some of the biggest names in football management published across Yahoo!’s UK media platforms and social media channels. Read More »