Fans watching the AFC Asian Cup Qatar 2011™ on television can enjoy a better overall experience thanks to enhanced data and graphics via the Samsung-sponsored SportVU player tracking technology developed by STATS.

Satellite radio giant Sirius XM has agreed an exclusive, multi-year deal with Manchester United to broadcast live coverage of the club’s matches in the US.

FXDD Malta Limited, an online-based investment service company, signed an agreement with the Malta FA and the Malta Football Referees Association to sponsor the match and training kits of local officials.

NOS has secured the Dutch free-to-air media rights for Euro 2012. The deal was announced by Uefa Events SA, the commercial arm of European soccer’s governing body.

Bayern are going to Qatar, Hamburg are going to Dubai and St. Pauli are going … erm … nowhere. The winter training camp is a ritual in German football, but it’s also becoming a promotional free-for-all.

Newcastle United’s players will shortly be given guidelines about their tweeting habits.

Epson has announced that it will be one of the main sponsors of the AFC Asian Cup Qatar 2011, the prestigious quadrennial football championship to be held in Qatar from January 7 to 29, 2011.

Marketing a specific player vs. marketing an entire team is an important distinction, and understanding the power of each is key. In the MLS, as in any business, there are essentially two types of customers: new and repeat.

David Beckham will become Tottenham’s highest-paid player with a £1.5 million deal for his three-month loan spell.
Beckham earns around £200,000 a-week at LA Galaxy but is willing to take a pay cut during the break in the MLS season.