AS Roma experience the largest fall in position in this year’s Money League, dropping six places, with non-qualification for the UEFA Champions League for the first time in four years resulting in a revenue drop of €23.7m (16%) to €122.7m (£100.5m).

Despite not participating in Europe’s top clubs’ competition, the Giallorossi competed strongly in domestic competitions finishing runner-up in Serie A in a closely fought race for the Scudetto with Internazionale and losing to the same opposition in the Coppa Italia.

Broadcasting remains the dominant revenue stream contributing €65.6m (53%) of total revenue. Progressing to the round of 32 of the Europa League delivered just €2.2m (£1.8m) in UEFA central distributions. The lack of revenue from participation in Europe’s top tier clubs’ competition meant that broadcasting revenue dropped by €21.3m (25%).

The Giallorossi generate the second lowest matchday revenues of any Money League club, narrowly beating
Juventus. Despite non-participation in the Champions League, the club’s matchday revenues slightly increased
by €0.2m (1%) to €19m (£15.6m) due to its strong domestic competition performance. The club’s average
attendances for Serie A matches was 40,925.

Commercial revenues totalled €38.1m (£31.2m), a €2.6m (6%) decrease compared to the previous year. However, the club extended its shirt sponsorship deal with telecommunications company Wind for a further
three seasons to 2012/13 and struck a kit supply deal with Basic Italia until the 2016/17 season, worth average guaranteed basic fees of €5.5m (£4.5m) and €6.8m (£5.6m) per year respectively.

The club’s return to the Champions League in 2010/11 will deliver revenue growth and allow it to compete for
a higher Money League placing in future seasons. However, it has key challenges off the pitch. The Sensi
family put the club up for sale in the summer of 2010, whilst the club will need to accelerate plans for a new
stadium in order to provide the platform for it to compete with its European peers in the longer-term. We do not anticipate a return to the Money League top ten for Roma in the foreseeable future.

View the full Deloitte Football Money League ranking.

Source: Deloitte Sports Business Group

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