Following Wembley appearances in both domestic cup competitions, Aston Villa return to the Money League
for the first time since 2003/04 with revenue of £89.6m (€109.4m). They take their place as England’s seventh highest revenue generating club, replacing Newcastle United who spent the 2008/09 season in the Football League Championship.

Villa’s matchday revenue increased by £1.8m (8%) to £24.4m (€29.8m). The Villans attracted an average
league attendance of 38,600 at Villa Park during the season achieving stadium utilisation of over 90%, albeit
this was a decline on the 2008/09 average of 39,800.

The club’s broadcast revenue, which accounted for 58% of total revenue, increased by £2.6m (5%) on 2008/09 to reach £52.1m (€63.6m). The majority of this revenue, £45.9m, was earned from Premier League
broadcast distributions, as the club finished in sixth place for the third successive season.

During 2009/10 the club promoted Acorns, a local children’s hospice, on its shirtfront rather than a fee
paying sponsor and so understandably its commercial revenue of £13.1m (€16m) is lower than many of its
competitors. This revenue stream will increase in 2010/11 as Villa begins a three year deal with FxPro having re-established a commercial framework for its shirt sponsorship whilst maintaining close links with Acorns as its principal charity partner.

After a second successive early exit from the Europa League and a disappointing first half of the domestic
league season Aston Villa must turn things around in the second half of 2010/11 if they are to remain in the
Money League’s top 20 next year.

View the full Deloitte Football Money League ranking.

Source: Deloitte Sports Business Group

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