Tottenham Hotspur in the Deloitte Football Money League

Tottenham Hotspur move three places up the Money League to 12th after posting record revenue, in Sterling terms, of £119.8m (€146.3m), an increase of £6.8m (6%) from 2008/09. Increases in broadcast (£6.7m) and commercial (£2.8m) revenue were partially offset by a decrease in matchday income (£2.7m) that resulted from the club playing two fewer home games in 2009/10 than the previous season.

Spurs’ strong on-pitch performance secured them a fourth place finish in the Premier League and allowed them to qualify, via a play-off, for the UEFA Champions League for the first time. The club subsequently won its play-off and beat Internazionale, the reigning champions, to win its group and progress to the knockout stage.

Broadcast income increased by £6.7m (15%) to £51.5m (€62.9m), despite playing no European football in 2009/10, as a result of the club’s best ever Premier League finishing position.

Tottenham’s matchday revenue is constrained by the capacity of its stadium (36,240), with income per home
game of just £1.5m.

Central to increasing matchday revenue are Spurs’ plans for a new stadium, with increased capacity and improved corporate hospitality offerings. The club are currently pursuing two routes. The Northumberland Development Project would see the club remain in North London and provide a 56,250 seat stadium. Alternatively, the club has applied to become anchor tenant of the Olympic Stadium where they propose to
build a new 60,000 seat stadium.

Commercial revenue increased by £2.8m (10%) to £31.5m (€38.5m) with 2009/10 being the final season of the club’s shirt front sponsorship with Mansion worth a reported average of £8.5m per season. In 2010/11 Autonomy is the club’s new shirt sponsor in the Premier League, and Investec has that right in all domestic cup and European competition matches. The deals are reportedly worth £10m and £2.5m per season respectively. Tottenham’s kit deal with Puma runs to the end of the 2010/11 season, and reportedly generates approximately £5m in revenue per season.

Tottenham’s participation in the Champions League could provide the springboard for them to break into the top ten of the 2012 edition of Money League, with Juventus, Liverpool and Manchester City not featuring in
Europe’s premier club competition in 2010/11. Spurs will hope that its transition to the top level of club football will be matched with a stadium that allows it to make the most of the accompanying opportunities and secure a top ten place in our listing for the long term.

View the full Deloitte Football Money League ranking.

Source: Deloitte Sports Business Group