MARS®, the UK’s No. 1 selling substantial bar, is building on its longstanding association with football by launching an exciting new campaign, ‘MARS® Win & Play With Your Heroes’, offering consumers the chance to win once in a lifetime prizes.
The Football Association (FA) has yet to find a title sponsor for the FA Cup, one of the UK’s most high-profile sponsorship properties, despite the start of the 2012 competition being just months away.
Poland’s oldest chocolate brand has become the nation’s first UEFA EURO 2012 sponsor after E. Wedel signed up at a ceremony held at Warsaw’s Legia Stadium.
Barcelona have unveiled a new campaign for a ‘smoke free Camp Nou’ with the intention of eventually banning the consumption of tobacco at the Catalan stadium in the near future.
Nivea for Men, the official supplier of the England Football team, has launched one of the biggest experiments in football to prove ‘preparation is everything’.
Clube dos 13, the organisation which represents the 20 soccer teams participating in the Brasileirão, has announced a controversial US$933 million broadcast deal with Brazilian television network Rede TV!.
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