Articles Archive for April 2011
Stadiums & Facilities »
One club is offering free football, Walsall FC launched a new initiative to encourage young supporters to cheer on their local team
Strategy & Brand Development »
Working on behalf of Chelsea, Sail will market the club throughout Africa with a particular focus on the club’s first team players
Sponsorship »
Debt-ridden Brazilian soccer side Palmeiras has clinched two shirt sponsorship deals to help ease their financial worries.
Online Marketing, Social Media »
Juventus revamped its website and launched its new social networking strategy with new Facebook and Twitter accounts, and a YouTube channel.
Mobile, Online Marketing, Technology »
Heineken® launches first global ‘dual screen’ Champions League football game, StarPlayer
Media & TV Rights »
ITV and Sky Sports have today been awarded new UK broadcasting rights deals for UEFA Champions League coverage running into 2015.
Social Media, Top Article »
Exclusive – Football Marketing releases its first worldwide social media ranking, showing the number of Twitter “followers” and Facebook “likes” for each football club in April 2011.
Sponsorship »
English premier league football club Bolton Wanderers has signed a two-year extension to its sponsorship agreement with 188BET.com.
Sponsorship, Strategy & Brand Development »
Real Salt Lake has parlayed its run in the CONCACAF Champions League into increased sponsorship, strong ticket sales and additional local exposure.
Strategy & Brand Development »
Is MLS missing out on opportunities for marketing and growth by having Adidas as its sole kit maker?
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