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Articles Archive for May 2011

11/12 Kits, Design & Creative, Merchandising »

[4 May 2011 | No Comment | ]
Aston Villa 2011-12 Nike home shirt

Aston Villa have released their latest home playing strip for the 11/12 season.

Sponsorship »

[4 May 2011 | No Comment | ]
The Football League

The Football League is launching a major push to boost its number of official partners as it looks to fill the £23m hole left by its latest television deal.

Sponsorship, Strategy & Brand Development »

[4 May 2011 | No Comment | ]
Rooney Champions League

As Europe’s leading clubs fight for the Champions League final, advertisers look to Asia.

A Champions League final between Manchester United and Barcelona would guarantee a huge global television audience…

Strategy & Brand Development »

[3 May 2011 | No Comment | ]
Carlsberg Liverpool FC brand film

Carlsberg has launched a new brand film on its global website as part of a series of creative work to celebrate its long-term relationship with Liverpool Football Club

Campaigns, Online Marketing »

[3 May 2011 | No Comment | ]
Budweiser game Poolball

Budweiser, which has been increasingly brazen in its viral marketing activities, appears to have invented a new sport: Poolball, which finally combines nightlife and football

Media & TV Rights »

[3 May 2011 | No Comment | ]
soccer night america

FOX Soccer, America’s premier soccer-only channel, is taking its live, HD coverage of Major League Soccer to the next level as it introduces SOCCER NIGHT IN AMERICA

Media & TV Rights »

[3 May 2011 | No Comment | ]
Real Madrid Barcelona TV Viewership

TV Ratings from First Legs of Barcelona v Real Madrid and Manchester United v FC Schalke 04 Nearly Double from 2010 Semifinal Telecasts

Partnership »

[3 May 2011 | No Comment | ]
Indesit Arsenal partnership

Arsenal Football Club and home appliance manufacturer Indesit have announced today that they have signed a three-year partnership deal.

11/12 Kits, Design & Creative, Merchandising »

[2 May 2011 | No Comment | ]
Milan 2011-2012 adidas home shirt

AC Milan and adidas have unveiled the new home kit for the 2011-12 Italian Serie A season.

11/12 Kits, Design & Creative, Merchandising »

[2 May 2011 | No Comment | ]
Theo Walcott Arsenal Nike 2011 2012 jersey

The Gunners have revealed their new home kit for the 2011/2012 season. Capturing the spirit and history of Arsenal Football Club, the new home shirt features a bespoke crest to highlight the proud origins of the Club 125 years ago.