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Articles Archive for May 2011

Strategy & Brand Development, Technology »

[22 May 2011 | No Comment | ]
Man City new membership scheme

Manchester City is introducing a new digital membership scheme for season ticket holders, which includes augmented reality content and the ability to collect points to bid on “money can’t buy experiences” on the club’s auction site.

Media & TV Rights »

[22 May 2011 | No Comment | ]
Thomas Rottgermann VFL Wolfsburg

If the final European Court of Justice ruling on the case goes in favour of Murphy, then the impact of that decision could affect the Bundesliga and other top European leagues in the long term

Players, Strategy & Brand Development »

[22 May 2011 | No Comment | ]
David Beckham fragrance and underwear line

David Beckham is launching a men’s bodywear line, a new men’s fragrance from license partner Coty Inc. and a number of other projects are on the drawing board

Campaigns »

[22 May 2011 | No Comment | ]
Ford Champions League Final

Ford is rolling out a campaign around next Saturday’s Champions League Final, celebrating the 100th anniversary of the brand’s British operations.

Design & Creative »

[19 May 2011 | No Comment | ]
Milan Fashion Soccer Players

Dolce & Gabbana have created a book of photos featuring i Rossoneri and showcases each player’s personal style: Milan Fashion Soccer Player Portraits

Social Media »

[19 May 2011 | No Comment | ]
Infographic Man Utd Barca

Manchester United will go into the Champions League final against F.C. Barcelona on May 28 with an advantage: More active fans on Facebook according to this infographic

Women's Football »

[19 May 2011 | No Comment | ]
Alexis Jordan FIFA Women's World Cup 2011

FIFA and Sony Music Entertainment today announced that “Happiness” by Alexis Jordan, has been chosen as the Official Song of the upcoming FIFA Women’s World Cup in Germany 2011

Partnership »

[19 May 2011 | No Comment | ]
schalke gazprom sponsorship

Uefa Champions League semi-finalists Schalke 04 have announced a five-year extension with Russian natural gas extractor Gazprom

11/12 Kits, Design & Creative, Merchandising »

[19 May 2011 | No Comment | ]
FC Barcelona 2011 2012 Nike Away Shirt

This is the new Barcelona 2011-2012 Nike away kit, black in colour, officially released by the club on 17th May 2011 at the Nou Camp.

Stadiums & Facilities »

[18 May 2011 | No Comment | ]
Man City His corporate box

Manchester City FC have unveiled a new trial design for their platinum level corporate boxes at the City of Manchester Stadium, dubbed the ‘corporate box of the future’.