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Articles Archive for June 2011

11/12 Kits, Design & Creative, Merchandising »

[29 Jun 2011 | No Comment | ]
Kaizer Chiefs 2011 2012 Home Away Shirts

Kaizer Chiefs and their technical partner Nike launched the new home and away kit to be worn by the Amakhosi during the 2011-2012 season, at a function held at the Nike Football Centre in Soweto

Sponsorship »

[29 Jun 2011 | No Comment | ]
Girondins de Bordeaux Groupama

Groupama has signed an agreement with FC Girondins de Bordeaux and becomes new sponsor of the club for the next 3 seasons.

Advertising & Commercials, Campaigns »

[29 Jun 2011 | No Comment | ]
adidas football is all in new video

adidas football is all about passion. With the new adidas football is all in film they take it to a whole new level.

Stadiums & Facilities »

[29 Jun 2011 | No Comment | ]
An artist's conception of the proposed sports city in Jeddah, which will include a mega-stadium

Saudi Arabia is preparing to begin work on a new 100,000-seat stadium in Jeddah near the city’s King Abdulaziz International Airport.

Advertising & Commercials, Technology »

[29 Jun 2011 | No Comment | ]
Football Association to roll out new country specific advertising technology

The FA is testing a novel marketing initiative, which will allow brands to showcase country-specific ads on football ground hoardings at England games.

Stadiums & Facilities »

[29 Jun 2011 | No Comment | ]
Dortmund's Signal Iduna Park future eco stadium

A five-year sponsorship deal worth nine million Euros with the company “Q.cells” was signed by the current Bundesliga champions, Borussia Dortmund.

Sponsorship, Strategy & Brand Development »

[28 Jun 2011 | No Comment | ]
Mexico winners of the 2011 Gold Cup

Mexico’s national soccer team not only retained their continental Gold Cup crown but in the past three weeks have also made their mark as one of the most successful sports brands in North America.

11/12 Kits, Design & Creative, Merchandising »

[28 Jun 2011 | No Comment | ]
Arsenal 2011-2012 Away Shirt

Arsenal FC have unveiled their Nike 2011-2012 Away kit. Capturing the spirit and history of Arsenal Football Club, the new away shirt features a specially designed crest to highlight the proud origins of the Club 125 years ago.

11/12 Kits, Design & Creative, Merchandising »

[28 Jun 2011 | No Comment | ]
West Brom 2011-2012 Shirts

West Bromwich Albion have revealed their new adidas home and away kits for the 2011/12 Barclays Premier League season.

Media & TV Rights »

[28 Jun 2011 | No Comment | ]
Japan won the 2011 AFC Asian Cup

Japan, China and Korea were the top three viewership markets with Japan capturing 43.2 percent of the total AFC Asian Cup 2011 audience, according to CSM Media Research released by the Asian Football Confederation