Aston Villa has announced a new partnership with Genting, the leading international leisure and hospitality group and the UK’s largest operator of casinos.

Qatar-based broadcaster Al Jazeera has entered the auction for the rights to show live French football, despite having no platform on which to show matches.

The new West Ham united 2011/12 Macron home and away kits have been unveiled today. The kits have been designed with supporters in mind following feedback in line with the club’s ‘By the fans for the fans’ strategy.

ESPN Star Sports has sealed a new three-year rights deal to air Spain’s La Liga in 18 Asian markets and promised more convenient kick-off times for audiences across the continent.

The new marketing campaign “Visit Spain, Visit Madrid” is now ready and shows all of Real Madrid’s star players, like Cristiano Ronaldo act as “brand ambassadors” for both the Spanish capital and the country as a whole.

Ajax Amsterdam have unveiled their new adidas Home Shirt for the 2011-21012 season.

WPP research firm Kantar surveyed more than 530 men for the Newspaper Marketing Agency and found that even some longstanding football sponsors have surprisingly low awareness.

Tottenham Hotspur Football Club and leading sports lifestyle brand PUMA revealed the new home, away and third kits that will be worn for the 2011-2012 Barclays Premier League campaign.

The financial distribution to the UEFA EURO 2012 finalists and draw dates, plus a reward for players who receive 100 caps were approved as the UEFA Executive Committee meeting ended.

Arsenal and Barratt London announced a deal to build 375 new private homes on the doorstep of Arsenal’s Emirates Stadium – completing the final piece in the nine-year Ashburton Grove regeneration project.