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Articles Archive for July 2011

Players, Sponsorship, Women's Football »

[24 Jul 2011 | One Comment | ]
Alex Morgan and Hope Solo

Hope Solo, Abby Wambach and Alex Morgan have reached an agreement on a marketing deal with Bank of America

11/12 Kits, Design & Creative, Merchandising »

[24 Jul 2011 | No Comment | ]
Bayern Munich 11-12 third shirt

Bayern Munich have unveiled their adidas Third kit for the 2011-2012 season. The kit will make its debut on July 26th when Bayern Munich meets AC Milan in the 2011 Audi Cup at the Allianz Arena.

Merchandising »

[24 Jul 2011 | No Comment | ]
Rooney top premier league shirt sales

Wayne Rooney’s surname was the most popular to appear on replica football shirts during the 2010/11 season.

Media & TV Rights, Strategy & Brand Development »

[21 Jul 2011 | No Comment | ]
The FA signs up BBC Worldwide

The Football Association announced that it has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.

Campaigns, Social Media »

[21 Jul 2011 | No Comment | ]
Liverpool FC Asia Tour 2011

Liverpool Football Club (FC) has launched a new social media campaign on Weibo, coinciding with its Asian tour, which started on 13 July in Guangdong

Stadiums & Facilities »

[20 Jul 2011 | No Comment | ]
Girondins Bordeaux stadium artist impression

A consortium led by Vinci Construction in association with Fayat Group has won a 30-year PPP contract to design, finance, build, operate and maintain a new 40,000 capacity stadium in Bordeaux, to be built for Uefa Euro 2016. FC Girondins de Bordeaux have presented the new stadium plans.

Finance & Economics, Sponsorship »

[19 Jul 2011 | No Comment | ]
Ronaldinho earns £100,000 per week at Flamengo

Proposed Tevez deal shows how Brazilian leading clubs now have the cash and sponsors to compete with Europe

Strategy & Brand Development »

[19 Jul 2011 | No Comment | ]
poland ukraine euro 2012

With UEFA’s Euro 2012 European Cup less than 12 months away, marketers and brands have a fantastic opportunity to cash-in on a lucrative sporting extravaganza around the world’s most popular sport

Partnership »

[19 Jul 2011 | No Comment | ]
Argentina adidas

adidas and the AFA (Argentine Football Association) have announced the extension of their sponsorship agreement, extending their current relationship until December 2022

Players, Sponsorship »

[19 Jul 2011 | No Comment | ]
Abby Wambach Hope Solo USWNT WWC2011

The U.S. women’s soccer team might have just left $10 million in endorsements on the table after Sunday’s shocking loss to Japan in the 2011 FIFA Women’s World Cup.