Manchester City Football Club has announced that it has teamed up with the global sports video game company, Electronic Arts Inc., as its new partner.

The Swiss Football League (SFL) will now receive SFr28 million ($34 million) per season over the next five years – a hike of SFr13 million from the previous television and marketing rights contract.

Twitter just Tweeted that the Women’s World Cup final scored a new record with 7,196 Tweets per second. Even U.S. President Barack Obama joined in Tweeting about the game.

Spanish football’s bid to police itself with rules aimed at curbing financial excess goes in the right direction but there are serious doubts as to whether it will be enough to reverse an entrenched culture of profligacy

ACF Fiorentina have unveiled their new Home, Away, and Third kits manufactured by Lotto for the 2011-2012 season.

The English Football Association (FA) yesterday revealed the results of a new study examining how Premier league football clubs are engaging with their fans through digital marketing communications.

In 1988 Scarborough FC were the first club in the UK to sell stadium naming rights to its frozen food sponsors, and the Athletic Ground became the McCain Stadium

The world’s oldest football rule book, dating from the 1850s, was sold for 881,250 pounds ($1.4 million ) at a Sotheby’s auction in London, the book’s owners Sheffield FC said on their website

Goalie Hope Solo and forward Abby Wambach have been getting a lot of attention for their play with the U.S. National Team in the 2011 FIFA Women’s World Cup, much of it having to do with winning games, followed by potential marketing deals and endorsements they might garner.

The 2011/12 Primera Division campaign marks the 30th anniversary of the introduction of football shirt sponsorship in Spain.