Mexican club Chivas de Guadalajara unveiled its new adidas home and away kits for the 2011-2012 season.

German football club TSG 1899 Hoffenheim has become the latest Bundesliga side to announce a multi-million euro sponsorship deal with a solar energy company, after agreeing a three-year deal with Chinese firm Suntech Power.

Arsenal Football Club has appointed Thomas Cook Sport as its official travel partner, replacing Thomson Sport

The in-home television coverage of the 2010 World Cup South Africa reached over 3.2 billion people around the world

Rangers football club has launched an official Facebook page and a Rangers Business Club LinkedIn page.

SSC Napoli have presented their new home official match shirt, manufactured by Macron, for the 2011/2012 Seria A season.

The popular Dutch soccer websites and eredivisie.nl and eridievisielive.nl are merged into one, now focussing more on paid content.

Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy.

What follows are ten other equally impressive mega bucks deals by top European football clubs

Shakhtar Donetsk have unveiled their new Nike home kit for the 2011/2012 season. The dominant colours remain the same, orange and black.

A group of fans of River Plate seeks to change the red band for black, with a campaign whose slogan is “the shirt does not go down”. The idea is that the team put aside the traditional shirt to play in the Primera B with one that has a black band, representing mourning.