Manchester City Football Club have announced that it has teamed up with the global online gambling and entertainment business, Mansion Group, as its new International Betting Partner.

Premier League football began in earnest on Saturday afternoon meant that the online gambling industry firms could show off their newest advertising campaigns to the watching public.

It’s 20 years since the Premier League was launched and to mark the occasion, we’ve put together an infographic suitably laced with factoids illustrating the League’s journey from domestic breakaway to global superpower.

Arsenal has signed Carlsberg for the next three seasons as its first ever official beer partner.

Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.

According to pure economics, Manchester United will reclaim the Premiership championship this season to land a record 20th league title. But does science completely rule or does romance remain in the beautiful game?

Chelsea Football Club and adidas today unveiled the new third shirt for the 2011/12 season.

The German Football Association (DFB), the governing body of German soccer, have extended their long-standing partnership with Mercedes-Benz until 2018.

Blackburn Rovers FC has announced a unique charity of the year partnership with The Prince’s Trust for the upcoming 2011-12 football season.

Stoke City have cemented a long-standing association with another pillar of the local community by securing a sponsorship agreement for their famous Boothen End.