Carling’s 14-year sponsorship of the Football League cup could end next year after the governing body for Championship, League One and Two clubs said it was talking to other brands about taking over.

Tottenham Hotspur’s rallying slogan “Glory Glory” could soon be transformed into the slightly more 21st Century sounding “Flair, Style and Adventure” as the club embarks on a major business rebranding.

The members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.

Manchester United is now ranked as the “most valuable sporting team in the world” as its brand value has more than doubled under the Glazer family’s ownership

Chelsea Football Club has announced the signing of a three-year deal with the Barbados Tourism Authority.

Arsenal is set to ramp up digital marketing activity, including a raft of new social gaming and media initiatives, to keep pace with its Premier League rivals in the quest to engage international fans.

Juventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match.

Albanian oil company Taçi Oil has signed a one-year deal with AC Milan to become a premium sponsor of the Serie A champions for the coming 2011/12 soccer season.

Puma, the sportswear brand, has signed Sergio Agüero, the Argentinian star footballer now playing for Manchester City, in a long-term deal that will see him front the brand’s advertising campaigns.

Premium international beer brand Heineken today announced the launch of its new campaign for the 2011/12 UEFA Champions League season, entitled Legendary Football.