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Articles Archive for October 2011

Partnership »

[31 Oct 2011 | No Comment | ]
Fulham Stanley Black & Decker

Stanley Black & Decker, the world’s largest tools and security company, have announced a new partnership with Fulham FC for the next two seasons.

11/12 Kits, Social Media »

[31 Oct 2011 | No Comment | ]
Jaguares de Chiapas Twitter jersey

Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts.

Finance & Economics, Players »

[31 Oct 2011 | No Comment | ]
Annual-foot-wage-increase-since-1984

The amount of money paid to English professional footballers each season since 1984-85 is revealed in detail for the first time today.

Media & TV Rights »

[31 Oct 2011 | No Comment | ]
Man Utd 2011 2012 Nike Crest

Manchester United matches attract almost 52 per cent of the Premier League’s entire global TV audience according to exclusive Sportingintelligence analysis

Merchandising, Technology »

[31 Oct 2011 | No Comment | ]
adidas-virtual-football-wall

To celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s Oxford Street.

Strategy & Brand Development »

[30 Oct 2011 | No Comment | ]
European champions Barcelona's Argentina

Sandro Rosell believes that the agreement signed this Saturday between the Club and the Peking Municipal company Intersports is: “the first step towards developing a Barça feeling in Asia”.

Advertising & Commercials, Campaigns »

[30 Oct 2011 | No Comment | ]
Mourinho Henderson ad campaign

José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which will run in the UK and countries across Continental Europe and Asia from 31 October 2011.

Finance & Economics, Players »

[28 Oct 2011 | No Comment | ]
David Beckham LA Galaxy

In 2007, David Beckham transferred to the Los Angeles Galaxy from Real Madrid, for a reported $250 million in total potential earnings over a five-year deal, including endorsements. Has He Delivered What the L.A. Galaxy Paid Millions For?

Players, Sponsorship »

[28 Oct 2011 | No Comment | ]
Yaya Toure PUMA

PUMA announced it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré. But, this new partnership is different to most others.

Partnership »

[26 Oct 2011 | No Comment | ]
Borussia Dortmund PUMA shirt deal

PUMA announced that it has entered a new partnership with the German Bundesliga Champions, Borussia Dortmund. This new technical partnership will see PUMA provide official playing kits for all associated Borussia Dortmund teams.