Manchester City FC has launched Sky Blue – the club’s first ever international membership programme, with specific benefits for fans in the UAE.

Manchester United could take advantage of cricket’s slump in popularity to exploit more commercial opportunities on the Asian sub-continent.

FIFA and Anheuser-Busch InBev have announced the extension of the Official Beer sponsorship for the 2018 FIFA World Cup Russia™ and the 2022 FIFA World Cup Qatar™.

Marca have revealed who ranks alongside Lionel Messi and Cristiano Ronaldo for shirt sales in La Liga.

Alicia Riaño revealed in a study across the League that as expected, the Argentine and Portuguese stars step the most shirts across the country, behind only Spain’s national team shirts.

Fifa has awarded the exclusive US media rights to all Fifa World Cup events from 2015 to 2022 to Fox and NBC Universal’s Telemundo Media in deals reportedly worth more than a billion dollars

Newcastle take on Blackburn in the Carling Cup on Wednesday. Going on form it should be a routine victory for the Magpies who are unbeaten, but manager Alan Pardew has refused to rule out making changes to his squad.

The club’s head of digital Richard Ayers described how the brand’s digital following is gaining on other clubs such as Manchester United and Chelsea, and is fast building up its use of loyalty and digital channels

Last season, when United won its 4th English Premier League title in 5 years and made it to the finals of the European Cup, a cumulative audience of 4.2 billion watched its matches on television, the equivalent of a Super Bowl every week. Here is an in-depth look inside Man Utd brand strategy.

The arrival of Qatar investment authority as the club’s new owners has allowed the Parisian club to find its colours in terms of marketing the brand.

JinkoSolar, a fast-growing, vertically integrated solar power product manufacturer, announced that the company is set to launch advertising campaigns for the German National Football Team