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Articles Archive for November 2011

Sponsorship »

[30 Nov 2011 | No Comment | ]
Goodyear Juventus

Juventus and Goodyear have signed a sponsorship agreement for the current season.

Strategy & Brand Development »

[30 Nov 2011 | No Comment | ]
AC Milan's players celebrate with the Italian Super Cup trophy after winning the Italian Super Cup soccer match against Inter Milan at the National Olympic Stadium, also known as the Bird's Nest, in Beijing

In a gala event AC Milan were awarded the prestigious award of China’s Sport’s Team of the Year

11/12 Kits, Fans & Community, Social Media »

[29 Nov 2011 | No Comment | ]
OM 2011-12 supporters shirt

French Ligue 1 side Olympique de Marseille have launched a new shirt which was created and chosen by fans. The winning shirt was created by Marseille fan Mathieu.

Advertising & Commercials, Partnership, Players »

[24 Nov 2011 | No Comment | ]
Lionel Messi FIFA new face

Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA, making his debut on the cover of the upcoming FIFA Street release in March 2012.

Stadiums & Facilities, Strategy & Brand Development »

[24 Nov 2011 | No Comment | ]
Chelsea eye move to Battersea Power Station

Chelsea have appointed one of London’s leading developers to explore the feasibility of building a new stadium at Battersea Power Station.

Merchandising, Technology »

[24 Nov 2011 | No Comment | ]
Victor Valdes VV1 Penalty Boots with QR code

Brazilian company Penalty are working on developing a new soccer cleat for 2012 with the help of Barcelona keeper Victor Valdes, the new VV1 with a QR code printed on the side of the boot.

Campaigns »

[22 Nov 2011 | No Comment | ]
Arsenal Save_The_Children

Arsenal Football Club has announced it is dedicating its Premier League match against Fulham this Saturday, 26th November (kick-off 5.30pm), to its Global Charity Partner, Save the Children.

Media & TV Rights »

[22 Nov 2011 | No Comment | ]
SPL TV Deal with Sky and ESPN

The Scottish Premier League has announced a new five-year contract extension with Sky Sports and ESPN for the live rights to matches.

Design & Creative, Merchandising »

[20 Nov 2011 | No Comment | ]
Nike CR7 Collection (16)

Nike has launched the a new Blue/Red/Obsidian colorway of the Cristiano Ronaldo Mercurial Vapor SuperFly III soccer boot along with the CR7 Collection “blending the most innovative training and lifestyle products.”

Finance & Economics »

[19 Nov 2011 | No Comment | ]
Bayern Munich post profit for 2010-2011

Bayern Munich posted a 1.3 million euro profit for the 2010-2011 season despite failing to win any silverware and a tough financial climate