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Articles Archive for November 2011

Social Media, Strategy & Brand Development »

[19 Nov 2011 | No Comment | ]
Rangers Football Club

Rangers FC are bidding to crack the lucrative Indian market by providing big game commentary on Twitter – in Hindi.

Finance & Economics »

[18 Nov 2011 | No Comment | ]
Man City owner Sheikh Mansour

Manchester City has reported an annual loss of £194.9m for 2010-11, the biggest in English football history. But the operating loss does not include the club’s huge sponsorship deal with Etihad Airlines, worth a reported £35m a year, or revenues from this season’s Champions League campaign.

Media & TV Rights »

[17 Nov 2011 | No Comment | ]
Real Mdrid Osasuna TV viewers figures in China exaggerated

It was supposed to be a landmark game, moved controversially to a midday kick-off in Spain to help Real Madrid reach a massive 7pm prime-time Saturday night audience in China.

Social Media »

[17 Nov 2011 | No Comment | ]
arsenal football club

Arsenal FC have recently taken on a blogger outreach programme to gain positive PR concerning their medical staff, who have come under huge scrutiny in recent years regarding the amount of injuries their players appear to suffer

Strategy & Brand Development »

[16 Nov 2011 | No Comment | ]
Spanish La Liga

A report in La Nueva España has revealed that Spanish football is well on the way to adopting the English way of doing things regarding the fixture schedule

Media & TV Rights »

[16 Nov 2011 | No Comment | ]
The Galaxy's new television deal will give the team a financial boost

The team, which is jumping from Fox Sports West, reaches an agreement on a 10-year deal valued at $55 million for an undetermined number of games starting in 2012.

Stadiums & Facilities, Technology »

[16 Nov 2011 | No Comment | ]
Real Madrid Santiago Bernabeu

Cisco and Real Madrid C.F. today announced that the Santiago Bernabéu Stadium will continue to be a model for leading technology innovation bycombining the Club’s sports entertainment vision and state-of-the-art Cisco® Connected Sports Solutions to provide soccer fans a completely innovative experience.

Finance & Economics »

[15 Nov 2011 | No Comment | ]
Man Utd revenues grow

Manchester United has boosted its revenues during the three months to September by 16.6% to £73.8m.

Players, Sponsorship »

[15 Nov 2011 | No Comment | ]
Neymar influences Banco BMG sponsorship extension

Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.

Partnership, Players »

[15 Nov 2011 | No Comment | ]
Castrol Edge Cristiano Ronaldo

Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.