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Articles Archive for November 2011

Fans & Community, Social Media »

[14 Nov 2011 | No Comment | ]
Fifa 12 scarf

To celebrate the launch of FIFA 12, EA SPORTS are creating the world’s longest football fan scarf – and you can represent your club on the record-breaking scarf.

Online Marketing »

[14 Nov 2011 | No Comment | ]
FC Barcelona Google+ page

FC Barcelona strengthen their leadership on the field of new technology with a strategic agreement with Google, the Club will have an official presence on the social network when Google unveils ‘Google+ Pages’ worldwide.

11/12 Kits, Merchandising »

[14 Nov 2011 | No Comment | ]
Puma Italy kit 2012

The Italy PUMA Euro 2012 home kit has been officially launched ahead of the Azzurri’s friendly with Uruguay in Rome on November 15th. The new Italy home kit will be used as the four-time World Cup winners’ primary uniform during the 2012/13 international season.

Fans & Community, Sponsorship, Strategy & Brand Development »

[13 Nov 2011 | No Comment | ]
Man Utd Old Trafford empire

An investigation into how the Man Utd has transformed itself into a £1.2billion franchise shows why the much-maligned Glazer family, who bought the club in 2005 and saddled it with huge debts, have hung on.

Fans & Community, Strategy & Brand Development »

[13 Nov 2011 | No Comment | ]
LA Galaxy Beckham and Keane

Major League Soccer has surpassed the NBA and NHL in attendance and is now the third-most attended professional sport in America on a per-game basis.

Fans & Community, Stadiums & Facilities »

[12 Nov 2011 | No Comment | ]
1. FC Union Berlin - FC Bayern München

Berlin’s second football club, 1. FC Union, is reinforcing its anti-commercial credentials by selling shares in its famous Alte Försterei stadium to its supporters. Sound like a paradox? Not to the fans.

Finance & Economics »

[12 Nov 2011 | No Comment | ]
Santos soccer player Neymar attends a media conference in Santos

As Brazil’s economic power catches up with its time-honored soccer talent, celebrated players like Neymar are shunning big European teams and enjoying the comforts of home for similarly fat salaries

Design & Creative, Sponsorship »

[12 Nov 2011 | No Comment | ]
Bromley FC model first ever QR cuts ahead of FA Cup clash

Players of Bromley FC have barcodes shaved into their heads ahead of their FA Cup match against Leyton Orient.

11/12 Kits, Merchandising »

[11 Nov 2011 | No Comment | ]
Spain 2012 kit

Reigning European and World Cup champions Spain just released their new kits for the Euro 2012 tournament

Merchandising, Technology »

[11 Nov 2011 | No Comment | ]
adidas new Adizero f50

After two years in development, the world’s second-largest sporting-goods maker will release soccer shoes that allow the wearer to compare speed and movement with stars including Messi