Sainsbury’s announced a long-term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and more active lifestyles.

FC Barcelona has consolidated its commitment to a strong digital strategy with the release of a new web platform that will serve to accelerate real-time information and propagate the Sentiment Blaugrana (Barca feeling) worldwide

Soccer fans in the Baltimore area have begun receiving an email survey from Major League Soccer gauging their interest in a team in their city

The Football Association were last night forced to withdraw a radio advertising campaign after they were accused of using ‘xenophobic stereotypes’ to sell match tickets for England games.

Chelsea Football Club has become the first English team to add a charity logo onto our Champions League kit.

Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.

Stanley Black and Decker Inc become Liverpool’s official partner in the tools and security categories on a worldwide basis.

Coors Light, the official U.S. beer sponsor of Mexico’s Primera Division, is giving fans unprecedented access to one of the sport’s most elite and passionately-followed soccer leagues via “Fanaticos del Frio