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Articles Archive for December 2011

Finance & Economics »

[10 Dec 2011 | No Comment | ]
Man Utd crash out of the Champions League

Manchester United chief executive David Gill is to lead an immediate financial review at Old Trafford as the club’s owners, the Glazer family, take steps to assess the ramifications of a potential £20million shortfall in prize-money following the club’s group stage elimination from the Champions League.

Partnership, Strategy & Brand Development »

[9 Dec 2011 | No Comment | ]
Man City EA Sports partnership

Electronic Arts, maker of the FIFA series of football console games, has launched a “permanent pop-up” at Manchester City’s Etihad Stadium, as part of a wider content partnership that will see a range of club-specific content developed.

Sponsorship »

[9 Dec 2011 | No Comment | ]
Emirates Olympiacos sponsorship deal

Emirates, the Dubai-based award-winning international airline, has announced the signing of a sponsorship deal with Olympiacos FC

Campaigns, Design & Creative »

[9 Dec 2011 | No Comment | ]
Real-Madrid-Barcelona-Audi-A1

Audi’s marketing time wanted to give fans an automotive perspective of El Clasico, Real Madrid v FC Barcelona, with a special spot titled “La pasión vuelve a dejar huella”

Media & TV Rights »

[9 Dec 2011 | No Comment | ]
Football Association hopes TV fees rise

The value of the Football Association’s international television sponsorship deals could rise by about a third thanks to increased demand for England matches and the FA Cup.

Strategy & Brand Development »

[8 Dec 2011 | No Comment | ]
West Ham United Championship

West Ham United is ramping up its marketing activity to maintain match attendees and appeal to new supporters, following the club’s relegation from the Premier League to the Championship.

Sponsorship »

[8 Dec 2011 | No Comment | ]
UEFA Champions League Ford Sponsorship

Ford, an official partner and official vehicle supplier for the UEFA Champions League since 1992, has renewed this partnership by signing on for the competition’s 2012–15 seasons.

Finance & Economics »

[8 Dec 2011 | No Comment | ]
Manchester cost of european exit

Sir Alex Ferguson and Roberto Mancini are not the only people in Manchester disappointed at the failure of Man Utd and Man City to progress to the group stage of the Champions League.

Stadiums & Facilities »

[7 Dec 2011 | No Comment | ]
Nuevo Estadio Atletico de Madrid

Atlético de Madrid has revealed plans for a new 70,000-seat stadium that will replace its Vicente Calderon home. The new stadium will be based on a site of 85,000 square metres, compared to the Calderon’s 30,000 square metres, and will also include its own metro station.

Sponsorship, Strategy & Brand Development »

[7 Dec 2011 | No Comment | ]
AC Milan players in Dubai - Top of the Burj

AC Milan and Paris Saint Germain, both sponsored by Emirates, will clash in the Dubai Football Challenge in January