Bayern Munich scored a spectacular PR own goal with their fans following a failed media stunt, in which they misled supporters into thinking they had signed a big name forward, prompting 3000 angry complaints within minutes.

Manchester City Football Club has become the first Premier League team to create virtual avatars of their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new International digital marketing campaign, City Fan Cam

Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign

Nike have unveiled a new short film featuring four of the African continents brightest talents, who represent the future, and who are a new generation of African footballers who aim to lead the African football revolution

The offside rule in football is one that perplexes many casual fans, but in commemoration of the upcoming summer Olympics, Britain’s Royal Mint has created an explanation of the rule that fits in your pocket.

FC Barcelona has announced an agreement for the construction of an area in the Camp Nou that will be used to remember deceased members of the club.

Premier League football will be available to view on free-to-air TV for the first time in its 20 year history. ESPN are set to show Manchester City v Fulham on February 4th as part of their free weekend pass.

Citroën UK and Arsenal Football Club have produced a series of cinemagraphs, subtly animated images, featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny and Robin van Persie.

Serie A giant Internazionale has agreed a deal for Oknoplast to become the club’s fifth ‘top sponsor’.

Sunderland AFC has joined forces with Africa’s largest independent oil company to kick off an initiative to showcase the continent’s capacity for social and business development.