The Anzhi striker and suspended Indomitable Lions captain has inaugurated a new mobile telephone company in his native country due to be activated in late January.

Anzhi Makhachkala forward Samuel Eto’o has set up a mobile network in his homeland Cameroon meant to create cheap access to communication for the population, while becoming the third mobile network operator in the central African nation behind French-owned Orange Telecom and South Africa-based multinational MTN.

Set’Mobile was launched on Thursday in Yaounde with more than 50,000 SIM cards already sold out, but the network will be activated on January 21, which is the opening day of the 2012 Africa Cup of Nations, the entity’s management said.

With a capital base of 100 million francs cfa (€152,449), Set’Mobile, which also bears the initials of the famous Anzhi striker, is intended to provide mobile Internet service alongside telephony.

The market penetration for mobile network in Cameroon is currently at 49 per cent below the fast growing rate of 75% in Cote D’Ivoire, Senegal and Ghana, which local observers see as enough room for the survivability of Eto’o’s new venture against stiff competition from giants Orange and MTN.

Source: goal.com

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