Liverpool Football Club continue their pioneering use of social media becoming the first Premier League club to launch on the Pinterest network, the world’s fastest growing new social media site.

FC Barcelona has launched a Facebook app called ‘FCB Alert’, which it hopes will allow the club to engage better with the 28m fans it has on the social network.

Real Madrid have unveiled plans to open a branded holiday resort in the United Arab Emirates (UAE) due to open in January 2015

French magazine France Football has revealed Lionel Messi as the highest paid footballer in the world. Former Manchester United midfielder David Beckham comes in at second and the notorious Real Madrid striker Cristiano Ronaldo is placed third. Jose Mourinho is still the highest paid manager.

An authoritative new report on replica kit deals across Europe’s five major leagues shows that the Premier League’s 20 clubs collectively are making more money in 2011-12 from kit supplier contracts than their counterparts in Spain, Italy, Germany and France.

Famed Italian football club AS Roma is teaming up with ESPN Wide World of Sports Complex to bring elite European professional football to youth athletes through a multi-faceted strategic agreement.

Adidas combines the best in performance technologies with stand-out British design to present the best equipped team in history – Adidas Team GB designed by Stella McCartney

The 2011 MLS Cup Champion LA Galaxy and Herbalife announced a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy

FIFA has launched a channel on the video-sharing platform YouTube to make the world football federation’s rich audiovisual content more accessible to fans.

Mars is set to launch a £4.3m multimedia marketing campaign to promote its official partnership with the England football team during UEFA Euro 2012.