The San Jose Earthquakes and Aurasma, the world’s leading augmented reality platform, have partnered to transform the team’s 2012 logo and promotional materials into cross-media experiences

At a time when it is deeply mired in an economic crisis, Spain is still on average the most expensive place in Europe to watch a top flight game.

Everton FC will significantly boost their global presence next season when they sign a new three-year kit deal with Nike

Kick TV launched with a separate MLS Digital crew responsible for all of the content while YouTube handles ad sales and contributes Google’s promotional power. MLS and Google will share ad revenue.

The Albert, the official match ball to be used at the London 2012 Olympic Games football tournament was officially revealed at The City of Coventry Stadium by Tom Cleverley of Manchester United and Robert Ashcroft, the 43 year old from Derbyshire who named the ball.

Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.