O2 is ending its 10 year sponsorship of Arsenal Football Club as it looks to concentrate its efforts on rugby, its Academy venues and the newly-launched Priority Sports initiative.

Stoke City will be leading lights in LED advertising next season as they become the first football club in the United Kingdom to double up on the eye-catching digital system around the Britannia Stadium pitch.

adidas and Major League Soccer announced that MLS will integrate the adidas micoach Elite System league-wide in 2013, marking the world’s first “smart league.” The announcement comes ahead of the 2012 AT&T MLS All-Star Game, which is set to be the world’s first “smart game” integrating the micoach Elite System.

FC Barcelona have closed the season 2011/12 with record revenues and profits, as announced by the clubs financial vice-president Javier Faus. During the season 2011/12, the club earned €494.9 million, while expenses were revealed to be €441.1 million.

Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club’s supporters in Japan.

Nike unveiled the new Manchester United Away kit for the 2012-13 season at an event held at The Castle in Cape Town during the Club’s tour of the country.

Electronic Arts Inc. and Tottenham Hotspur announced they have agreed to a three-year partnership that will make EA SPORTS™ the Official Video Game Partner of the Spurs.

The Scottish Football League has approached broadcasters with a package to show up to 25 live Rangers matches in Division Three next season.

Bwin.party brand bwin has signed a deal to become the official betting and gaming partner of English Premier League football club Manchester United

All 20 of England’s top-flight sides are leaving native shores to help build their global profiles this summer, but why are they doing so and what might be the pitfalls?