Paris Saint-Germain has announced a sponsorship deal with GO Sport after agreeing to a two-year deal with the global sports company

2011/12 Champions League winners Chelsea Football Club have announced the signing of Russian energy giant Gazprom as the club’s global energy partner.

Ronaldinho has been axed from his sponsorship deal with Coca Cola – after he swigged from a can of Pepsi during a press conference.

France’s Trophee des Champions is the first time augmented reality has been used to engage fans and promote an international sporting event.

Seleção Striker Neymar wears Nike GS Boots, Combining Performance Engineering With Low Environmental Impact, And Brazil Kit Made From Recycled Plastic Bottles.

Under Armour have unveiled the new Home and Away kits for Tottenham Hotspur Football Club ahead of the 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.

Manchester United continue to top the Forbes list as the most valuable football club in the world but Real Madrid are gaining ground.

Manchester United also remain ranked as the most valuable team in any sport, worth $2.24 billion (£1.4 billion).

Arsenal will wear an adventurous new away kit this season and its eye-catching design marks a new direction for Arsenal – it combines a rich purple base with black hoops.

StubHub, the world’s largest ticket marketplace, has signed a ground-breaking deal with Sunderland AFC to serve as the club’s official secondary ticketing partner from the 2012-13 season onwards.

Arsenal is aiming to become the “Tesco Clubcard” of the English Premier League’s fan membership schemes as it prepares to place its new CRM system as the engine of its marketing activity.